'Hustle' has never bothered me when it's been applied to sports, but its usage is becoming more and more prevalent in business circles.
Hearing it in that context makes me cringe. Hustle in reference to sales sounds shady. Smarmy, even.
What's next? Fleece expert? Flim-flam master? #CharlatanPride?
(Do these make anyone else feel oogey?)
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